Save on Adelaide Corporate Video Production

Save on your Adelaide Corporate Video Production.

 

 

 

With any Adelaide corporate video production ‘ you only get what you pay for ’ applies.

While we would never advise a client to skimp on costs when producing their Adelaide corporate video, here are tips to save your money.

Be clear on your business objectives before you develop any creative.

Deciding on the creative direction of your video can be fun and exciting. But don’t get attached to a cool idea before having a clear understanding of what your video needs to deliver. What is your message? Who is your audience? What is your call to action? Remember to keep your company’s business objectives – and the purpose of your video – front of mind throughout the entire process. Lose this focus and you will end up with a video that will fail to deliver results. A cool idea is a waste of money unless it helps realise your business objectives.

Avoid cost blowouts with thorough planning. 

The first rule of any good Adelaide video production is that everything that can go wrong will. Good planning is the only way to change that. If you don’t dedicate enough time (and budget) to planning you will encounter problems. Delays and oversights during the shoot will result in expensive overtime, the need for additional filming (pick-ups) or additional costs in post

Have your staff help organise aspects of your video production. 

If you have staff who can support our production team you may be able to reduce the costs associated with producing or crewing your video. Production related administrative tasks, sourcing locations and people – your staff may be able to help with these or other tasks like catering, sourcing props or being a runner on set. While helping our crew may be a possibility, our experienced film crew are highly specialised professionals. If they let you help, make sure your staff are attentive, reliable, quick to learn, patient and attentive.

Make use of the resources you have. 

Do you have access to a locations, buildings or other resources that could be suitable for your production company to use for filming? Do you know someone who does? You may be able to avoid paying for a range of expensive resources. If you don’t have access to suitable locations yourself, keep travel to a minimum as it chews up valuable production time.

Maximise economies of scale. 

If you need to produce a number of projects over time, consider developing them together. Working on a series of commercials, educational films or promotional videos simultaneously will save you cash. The resulting products will also benefit from a consistency of look. Think, too, about all the possible uses for your film (shorter versions?). Output multiple versions and formats of your video so you don’t have to come back later and incur additional costs.

Make your video short and focussed. 

Shorter does not necessarily mean cheaper – the most expensive projects we work on are TV and web commercials. However, making your Adelaide corporate video as short as it can be will mean that you can focus on making your film more watchable. A good corporate video will engage your audience with a story that matters to them. Focus on telling a good story well, rather than trying to say too much and risk losing your audience.

Avoid use of animation and limit use of graphics.

Ten years ago flashy, animated logos were all-the-rage in any Adelaide corporate video. Today, most companies are looking to appear less corporate, and instead, more personal and approachable. Animation and great graphics will make your Adelaide corporate video look more sophisticated. But they add significant cost and are rarely essential to the success of your story. To save money, only use them where necessary and focus your spend on developing a powerful story.

Be decisive and keep to the script. 

Once you have committed to a creative direction our Adelaide video production company will make thousands of decisions to make that concept a reality. Once things are underway, every change you make will cost you time and money. Be clear from the outset what you need and want from your Adelaide corporate video. Keep all changes to an absolute minimum.

Avoid making your video too date sepcific. 

If you don’t need your video to refer to specific events, names or dates, then don’t. Referencing specifics will make it ‘date’ much quicker than necessary. Consider replacing phrases like: “In 2017 we…” with “Last year we…”. Most Adelaide corporate videos should last a company two years or more before they require a full refresh.

Don’t choose your Adelaide corporate video production company purely on price.

What looks like the cheapest quote often ends up costing more when the product you receive doesn’t fulfil its purpose. Choose an Adelaide production company that can deliver what you need – one that has a proven track record.

Why? Adelaide video production is a specialised service. Unlike choosing a small car – where you can shop around for the best price on the same product – each Adelaide video production company offers a different approach and service offering.

If you need Corporate Video Production produced in Adelaide do not hesitate to contact Philip Hopkins on 0412 245 887 or philip@purplefilm.com.au