Adelaide Corporate Video Production Tips

Adelaide Corporate Video Production Tips.

Video Marketing strategies from our Adelaide Corporate Video Production Company.

Our Adelaide corporate video production company should be a huge part of your marketing strategy. By 2024 80% of all consumer internet traffic will be through video. As a full-service Adelaide Corporate video production company we have put together some tips to help you with your video content and marketing strategies.

Educate Yourself

The first step is to educate your self on corporate video production. Before you start thinking strategy, you should understand the video production process. Look at competitor video content and see what type of video gains your attention. Educating yourself will give a clearer idea of the Adelaide corporate video productions that you want to produce within your budget.

Know Your Budget

The number one question asked at our Adelaide corporate video production studio is “How much for a video?” The answer depends on several factors like location, actors, special effects, etc. Understanding what product you expect to receive and how much you want to spend will make collaborating with our Adelaide corporate video production company much easier.

Set Your Goals

Unfortunately, many Adelaide marketers and their companies base success on the virality of the video, which has a slim chance of happening. Going viral takes a lot of luck. Your goals should be business focused, like reaching your target audience or giving information uniquely to stand out from competition. Talking facts, telling a compelling story or engaging your audience will help you to produce the best strategy to reach your goals.

Identify Your Target Audience

Creating an Adelaide corporate video production in order to repurpose it for different audiences is an ineffective way to utilise your content. We strongly recommend creating several short videos that target specific people and specific channels. Creating content to please everyone is a waste of $$$. By putting together a plan and schedule, you will set yourself up for success. Keep things short and sweet for specific people. Understand where the video will be posted and how those viewers will consume content.

Find the Right Opportunities

Now that you’re ready to build your strategy, some questions you should ask yourself are: How will video work with my current content strategy? How can I implement to social media? What pages on your website get high volume traffic? And are those pages converting leads?

Video Strategies that have worked for our clients:

Brand videos (This is your flagship video, the one every brand needs for their content strategy — it tells about who you are or what you do. Put it on the homepage so it will be seen right away.)

• Video testimonials
• Video blogs
• Product videos (Use these to promote your new product while educating the audience on how it works.)
• Explainer videos
• Social media videos -around 15 seconds
• Television Commercials

Hire the Right Company

Usually, marketers look for the cheapest Adelaide Corporate Video Production company to produce their content. You should be more concerned with finding the right company to showcase your brand properly. Research companies to find one that understands your market and can create robust content for your video content strategy. Remember, at the end of the day, you’re looking to build a relationship and partnership to make your video content strategy successful.

If you need Corporate Video Production produced in Adelaide do not hesitate to contact our Creative Director, Philip Hopkins on 0412 245 887 or philip@purplefilm.com.au