Brand Management

Do you know what makes a brand strong?

And if you had to make yours stronger, would you know how to do it? In order to build a strong brand, you must shape how customers think and feel about your product. You have to build the right type of experiences around your brand, so that customers have specific, positive thoughts, feelings, beliefs, opinions, and perceptions about it.

When you have strong brand equity, your customers will buy more from you, they’ll recommend you to other people, they’re more loyal, and you’re less likely to lose them to competitors.

Brand management is all about creating loyal customers, and helping them to grow in number.

Research shows that a brand is built on personality, and your brand personality will be a mix of:

• Sincere,
• Exciting,
• Expert,
• Sophisticated,
• & Always Memorable.

Purple Film & Design uses brand management to build a perception in your target audience of these five qualities, and to promote a strong relationship with your customers. We bring attention to your strengths, and keep on reminding the audience of what makes you different to your competitors – our Adelaide advertising agency calls it POD – Point of Difference.

We make sure we know how best to position your brand in the market, how to build your reputation with your target audience, what your audience looks like, and what they desire. Purple Film & Design works hard to meet this desire in both direct, and indirect ways.

Direct ways include the more obvious things about your brand, like your logo, point of sale and so forth. Indirect ways are all about your customer’s actual experience of your brand, like how they feel when they buy your products and services.

In order to do this, Purple Film & Design uses careful planning and research. Brand positioning, brand strategy, brand identity and logo design are all very important during brand management.